Privacy Policy

At Helsa, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains what data we collect when you visit our women’s fashion site, how we use it, and the rights you have under applicable privacy laws including GDPR, CCPA, and state-specific regulations.

What Information Helsa Collects From You

Helsa collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to Helsa communications, we collect your name and email address.

Information collected automatically: When you browse Helsa, we automatically collect technical information including your device type, browser type, operating system, IP address, approximate geographic location, pages you visit on our site, time spent on each page, and the website that referred you to Helsa. This data is collected through cookies and analytics tools.

Information from third parties: We receive affiliate tracking data from Amazon Associates to attribute qualifying purchases made through our product links. We also receive aggregated analytics data from Google Analytics about how visitors interact with our dress collections and fashion content.

How Helsa Uses Your Personal Information

Helsa uses the information we collect to:

• Operate and improve our women’s fashion website and enhance your browsing experience
• Respond to your inquiries and provide customer support
• Send you fashion updates, new dress collection announcements, and other communications you have opted into
• Analyze site traffic, user behavior, and engagement with our dress and outerwear content
• Comply with legal obligations and enforce our terms of use
• Maintain website security and prevent fraud or unauthorized access
• Track affiliate referrals to Amazon and measure the performance of our product recommendations

Cookies and Tracking Technologies on Helsa

Helsa uses cookies and similar tracking technologies to enhance your experience and understand how you interact with our fashion content:

Essential cookies: These cookies are required for basic site functionality, including navigation and secure form submission.

Analytics cookies: Helsa uses Google Analytics to track which dress pages you visit, how long you spend browsing our collections, session duration, and traffic sources. This data is aggregated and anonymized to help us understand what fashion content resonates with our audience.

Advertising and affiliate cookies: Amazon Associates uses cookies to track when you click on a Helsa product link and complete a purchase on Amazon.com. These cookies allow us to earn affiliate commissions on qualifying purchases and attribute them to our fashion recommendations.

You can manage cookie preferences through your browser settings. Please note that disabling cookies may affect certain features of the Helsa website, such as the ability to view recommended dress collections or submit contact forms.

How Helsa Shares Your Information

Helsa may share your personal information in the following circumstances:

Service providers: We share information with third-party service providers who help us operate the Helsa website, including web hosting providers, email service providers, and analytics platforms. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Amazon Associates Program: As a participant in the Amazon Associates Program, Helsa shares affiliate tracking data with Amazon.com to attribute qualifying purchases made through our product links. Amazon uses this data to calculate affiliate commissions.

Legal compliance: Helsa may disclose your information to law enforcement, government authorities, or other third parties when required by law, such as in response to a court order, subpoena, or other legal process.

Business transfers: In the event of a merger, acquisition, sale of assets, or other business transfer, your information may be disclosed to acquirers or successors as part of the transaction.

Helsa does not sell your personal information to third parties for their direct marketing purposes.

How Helsa Protects Your Data

Helsa implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission, secure server configurations, and access controls to limit who can view your information.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, Helsa cannot guarantee absolute security. You provide your information at your own risk.

Your Privacy Rights Under Applicable Laws

Helsa respects your privacy rights under applicable data protection laws. Depending on your location, you may have the following rights:

Rights for all Helsa visitors:

• Access the personal information Helsa holds about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Request restriction of processing in certain circumstances

Additional rights for EU and EEA residents under GDPR:

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your personal data
• Right to withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal
• Right to lodge a complaint with your local data protection supervisory authority if you believe Helsa has violated your privacy rights

Additional rights for California residents under CCPA and CPRA:

• Know what categories of personal information Helsa collects and how we use it
• Know whether Helsa sells or shares personal information and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Limit the use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights under California law

Additional rights for residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA):

• Access your personal data held by Helsa
• Correct inaccuracies in your personal data
• Delete your personal data
• Obtain a copy of your personal data in a portable format (data portability)
• Opt out of targeted advertising, sale of personal data, and certain profiling activities

How to exercise your privacy rights: To exercise any of the rights described above, please submit a request by emailing us at the address provided in the Contact section below, or use the contact form on the Helsa website. We will respond to your request within 30 to 45 days, depending on the complexity of your request and applicable legal requirements. We may need to verify your identity before processing certain requests to protect your privacy and security.

Children’s Privacy and COPPA Compliance

Helsa is a women’s fashion website and is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact Helsa immediately using the contact information below, and we will promptly delete the information in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Helsa

The Helsa website contains links to Amazon.com where you can purchase the dresses, outerwear, and accessories featured in our collections. Helsa may also link to other third-party websites for your convenience. Helsa is not responsible for the privacy practices, content, or accuracy of any third-party site. We encourage you to review the privacy policies of any external website you visit. Visiting external links is at your own risk.

International Data Transfers

Helsa operates in the United States. If you access our women’s fashion site from outside the United States, your personal information may be transferred to, stored, and processed in the US. We take steps to ensure that adequate protections are in place for such transfers in compliance with applicable data protection laws, including the use of standard contractual clauses where required.

How Long Helsa Retains Your Data

Helsa retains your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions and email subscription data are typically retained for up to 12 months. Analytics data collected through Google Analytics is governed by Google’s data retention policies, which we have configured to retain data for 26 months.

Email Communications From Helsa

If you subscribe to Helsa communications, you will receive periodic emails about new dress collections, fashion trends, styling tips, and updates to our women’s fashion site. You may unsubscribe at any time by clicking the unsubscribe link included in every email, or by contacting us directly at the email address below. Unsubscribing from marketing emails will not affect transactional communications, such as responses to your inquiries.

Do Not Track Signals

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, Helsa does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of DNT settings. We will update this policy if our practices change in the future.

Changes to Helsa’s Privacy Policy

Helsa may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or business operations. We will indicate the effective date of the latest revision at the top of this page. Material changes to this policy will be communicated with reasonable notice, such as through a prominent announcement on our website or via email to subscribers. Continued use of the Helsa website after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Helsa has shared with third parties for their direct marketing purposes. To make such a request, please contact us using the information provided in the Contact section below.

Consent to Helsa’s Data Practices

By using the Helsa website, you consent to the collection and use of your personal information as described in this Privacy Policy. If you do not agree with the terms of this policy, please do not use our women’s fashion site.

Contact Helsa About Your Privacy

To exercise your privacy rights, ask questions about this Privacy Policy, or address concerns about how Helsa handles your personal information, please contact us at: